Jason Weatherford – Multi-Store Owner and CEO, Midas International, Weatherford leads with passion and purpose as the CEO of Midas locations serving communities across North Mississippi and Southwest Tennessee.
With a proven track record in business operations, Jason has consistently driven growth, team excellence, and operational success. From pioneering industry-first initiatives to building high-performing teams, he is committed to delivering exceptional automotive care.
A native of Tupelo, Jason values giving back to his community. His initiatives include an annual car giveaway to families in need, exemplifying his belief in uplifting others.
Jason is also a dedicated family man. He and his wife, Corrie—an accomplished registered dietitian—are raising their three children, Grace, Ava, and Patton, each born in a different state reflecting the family’s adventurous journey.
Jason combines professional expertise with heartfelt community engagement, ensuring every customer and teammate feels valued under his leadership.
Ronald Oswalt MidasAutomotive.com – Marketing Officer (CMO). A distinguished alumnus of the University of Southern Mississippi, class of 1989, Oswalt spearheads strategic partnerships, direct marketing, and digital initiatives for the automotive group.
With over 25 years of experience in the industry, Oswalt brings an extensive wealth of knowledge to his role. His career highlights include significant tenures with various professional sports teams and organizations.
Recently, he served as Chief Operating Officer and Partner at TexasHSFootball.com and as Sponsorship Development Director for the Shreveport-Bossier Sports Commission.
Oswalt’s deep-rooted expertise in customer service, marketing, and media is matched by his unwavering commitment to understanding and exceeding customer expectations. He emphasizes the importance of building customer confidence and trust through a personalized and familiar approach, aiming to support the growth of local businesses in the digital landscape.
Oswalt has two sons Aubrey and Hayden. He currently resides in Tupelo, Mississippi.
Rock is responsible for all aspects of the Midas Auto Center operation. He coaches and develops Service Advisors and Technicians to achieve superior results.
Supervising over 30 associates on a day to day basis including scheduling, coaching, training and disciplining staff to ensure results are met or exceeded.
Rock assists to set the goals of the company, as well as all of the relative Key Performance indicators. He also sets the goals for car count, sales, ARO, customer retention and satisfaction, gross profit, technician productivity and efficiency, and taxable income.
Rock has been married for ten years to his wife Molly and has one son Connor. He resides in Mooreville, Mississippi a suburb of Tupelo, Mississippi.